What you see is what you
get......Social psychologists have determined that visual presence
contributes 55% to the impression we make on other people. That is, the
way you present yourself visually has a huge impact on what others think
of you.
Clothes are powerful elements of
non-verbal communication that say many things about who you are, what
you are like, where you have come from and where you are going.
Opportunities are gained and lost based solely on people's first
impressions of us.